ADL’s New Product Line with LHOOQ DESIGN: FORMAT – Handmade Leather iPad Pro Folio and Accessories

ADL's New Product Line with LHOOQ DESIGN: FORMAT - Handmade Leather iPad Pro Folio and Accessories | A Design Lifestyle - Jacqueline Palmer 10

I am so excited to announce the launch of my first product line in collaboration with Seth Ellsworth of LHOOQ DESIGN! Seth and I have been hard at work  for the last few months designing and developing our ideas to create a beautiful leather folio for the modern day creative that houses both digital and analog media. Like many others, we both have the iPad Pro on your wish list this holiday season, so we tailored our product and prototype to feature this exciting new addition to the Apple family.

Check out our product launch below and be sure to view our Kickstarter campaign. Give us a “High Five” or even better, purchase a folio for yourself or as a gift for the upcoming holidays! This is my product first line of many and I am so excited to see how it goes. Please share our campaign and consider backing us!

FORMAT logo

Our mission is to create functional, timeless, artful products for the modern day creative

FORMAT is the arrangement of media, and our name represents our desire for our products to house both digital and analog media that is focused on quality and style.

The DesignADL_LHOOQ FORMAT 4

Our designs are simplistic and minimal, a neutral backdrop for the content it will hold. We developed our product line using the same elements and principles we employ to create our buildings and interiors.

The iPad Leather Folios

Our folios are designed to house both digital and analog media, or whatever you see fitting. The folio is made of one continuous piece of leather for a clean, seamless look.

 iPad Mini Folio

  • Limited edition of 25
  • In natural or black leather
  • 10 Special Edition Folios available in white and brown hair-on goat hide
  • Fits an iPad Mini
  • Folded: 9-1/2″H x 7-1/4″W

iPad Air Folio

  • Limited edition of 25
  • In natural or black leather
  • 10 Special Edition Folios available in white and brown hair-on goat hide
  • Fits an iPad Air
  • Folded: 11″H x 8-3/4″W

iPad Pro Folio

  • Limited edition of 25
  • In natural or black leather
  • 10 Special Edition Folios available in white and brown hair-on goat hide
  • Includes cutout for Apple Pencil
  • Fits an iPad Pro or an 11″ or 12″ MacBook
  • Folded: 13-1/2″H x 10-3/4″W

The Goat Hide

Special Edition white & brown hair-on goat hide.

We are offering a Special Edition of FORMAT in white and brown hair-on goat hide, with natural leather interior panels. These goat hides are ethically sourced from Northern California. Each folio will be offered in an edition of 10.

The Others

In an effort to use entire cow hides, and limit scraps and waste, we have designed a few smaller, simpler items for your desk space.

Mouse Pad

  • Limited edition of 50
  • In natural or black leather
  • 9″ x 9″

Desk Pad

  • Limited edition of 25
  •  In natural or black leather
  • 30″ x 15″

The Leather

Veg-tanned natural leather (also shown aged bottom-left), and black leather
Veg-tanned natural leather (also shown aged bottom-left), and black leather

We source only the highest quality premium vegetable tanned leathers, void of heavy chemicals. This process produces a stronger and more durable leather that has a handsome look and will develop a unique rich patina with each use. We have teamed with a local modern-day, urban shepherdess, BCB Maker to manufacture with care each item as a work of timeless craftsmanship. Each piece is individually numbered, and a limited edition.

The Partnership

Seth Ellsworth of LHOOQ DESIGN and Jacqueline Palmer of A Design Lifestyle
Seth Ellsworth of LHOOQ DESIGN and Jacqueline Palmer of A Design Lifestyle

Hi! We are Jacqueline and Seth, the interior designer and architect team behind FORMAT. We are young entrepreneurs, questioning the traditional business of design and rethinking the process for the future. As young designers, we are reveling in this time of new tech and how it can improve our creative process. We both live in the Bay Area of California and share a mutual passion for designs with character, clean lines, and precise details.

If you would like to say hello, please feel free to email us at info@adesignlifestyle orinfo@lhooqdesign.com. We would love to connect!

Thank you!

Ms. Jacqueline P.

Founder, Interior Designer, and Blogger

Recently featured in Design Milk, Luxe Interior and Design, Business Insider, and 7×7, Jacqueline Palmer is a young, multi-creative entrepreneur redefining design and style. Combining an interior design service and a lifestyle brand, she is captivating audiences around the world, and intriguing the evolving industry. Jacqueline began her artistic career in Santa Cruz, California as a painter, photographer, dancer, singer, and model, and moved to San Francisco to pursue a profession in design at the Academy of Art University. During her studies, she styled brand visuals for Williams-Sonoma Inc. while designing at an interiors firm and nannying, working three part-time jobs while enrolled in full-time courses. She also spent a summer abroad in Italy studying art history and architecture where she found a passion for European aesthetic. Upon graduating with a BFA in Interior Architecture and Design, she joined Kendall Wilkinson Design creating high-end custom homes and furniture for private clients. Exhausted of exclusively designing interiors at a traditional firm, Jacqueline launched A Design Lifestyle, to showcase her range of creative abilities and explore multiple design outlets. Her contemporary-eclectic design style can be seen in Bay Area and New York City homes and offices of tech and finance executives. Aside from her growing interior design business, Jacqueline also works in styling, fashion, production, events, travel, and tech. She has also been featured as a host for a home decor video series. In her spare time, Jacqueline volunteers for non-profits in San Francisco and Tanzania

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