Last month, I spent a day with Getaround and Inc.com styling the recently completed office I designed for the start-up for a special filming of Inc.com’s 30 Under 30. Founder’s Elliot Kroo, 25 and Jessica Scorpio, 28, walked Inc.com through the space sharing their unique concept of car sharing. Styling for film is very different than styling for photography; it was an all day, dirty, hands-on job, but we pulled it together as a team, and I made it into the video (see if you can spot me)!
Millennials frequently start companies that confront problems unique to their generation. But Inc.’s 30 Under 30 honorees for 2016 are tackling problems that have vexed society for generations…
Getaround is a peer-to-peer car sharing program also described as Airbnb for cars. Car owners list their cars, and nearby users can rent them for an hourly or daily rate. The mission is to eliminate car overpopulation. There are currently 10 billion cars on the road, and this number is expected to double in the next ten years, threatening our wildlife and natural habitats. With Getaround, every car in the program takes ten cars off the road, reducing the increase over time and keeping our natural land intact.
The company now operates in 10 cities, has a fleet of 2,000 cars and 300,000 users, and has grown revenue to more than $20 million. Car owners who rent their vehicles on Getaround can earn up to $10,000 a year.
Designing the Getaround office was my second project for ADL, and it allowed me to launch my independent career. The new home of Getaround is in a 16,000 sq. ft. industrial building located in the SOMA neighborhood of San Francisco. Working together as a team, ADL and Getaround converted the mechanical space into a working office for the growing tech start-up in just under three months. Luckily, the building was already graced with sculptural architectural forms, exposed neon colored mechanical ducts and an immense amount of natural light through a stunningly massive skylight; it simply required an overall cosmetic update. I knew I wanted to use bold color in the furniture and accessories, so I chose a neutral backdrop with fresh white walls, structural concrete, and warm gray floors. We replaced the fixtures and finishes in the kitchen and bathrooms, and on the floors and walls throughout, and immediately the space felt like new. The open floor plan allows for the various departments to integrate seamlessly and the breakout rooms are designed to dial in and inspire creativity and ignite innovation. The interior is fun, casual, simplistic, and function, and is a realistic design for a startup focused on sustainability and success.
For more photos, check out the Getaround portfolio page here.