Setting the Stage for Getaround’s Feature in’s 30 Under 30

Last month, I spent a day with Getaround and styling the recently completed office I designed for the start-up for a special filming of’s 30 Under 30. Founder’s Elliot Kroo, 25 and Jessica Scorpio, 28, walked through the space sharing their unique concept of car sharing. Styling for film is very different than styling for photography; it was an all day, dirty, hands-on job, but we pulled it together as a team, and I made it into the video (see if you can spot me)!

Millennials frequently start companies that confront problems unique to their generation. But Inc.’s 30 Under 30 honorees for 2016 are tackling problems that have vexed society for generations…

Read more about 30 Under 30 here.

Getaround is a peer-to-peer car sharing program also described as Airbnb for cars. Car owners list their cars, and nearby users can rent them for an hourly or daily rate. The mission is to eliminate car overpopulation. There are currently 10 billion cars on the road, and this number is expected to double in the next ten years, threatening our wildlife and natural habitats. With Getaround, every car in the program takes ten cars off the road, reducing the increase over time and keeping our natural land intact.

The company now operates in 10 cities, has a fleet of 2,000 cars and 300,000 users, and has grown revenue to more than $20 million. Car owners who rent their vehicles on Getaround can earn up to $10,000 a year.

Designing the Getaround office was my second project for ADL, and it allowed me to launch my independent career. The new home of Getaround is in a 16,000 sq. ft. industrial building located in the SOMA neighborhood of San Francisco. Working together as a team, ADL and Getaround converted the mechanical space into a working office for the growing tech start-up in just under three months. Luckily, the building was already graced with sculptural architectural forms, exposed neon colored mechanical ducts and an immense amount of natural light through a stunningly massive skylight; it simply required an overall cosmetic update. I knew I wanted to use bold color in the furniture and accessories, so I chose a neutral backdrop with fresh white walls, structural concrete, and warm gray floors. We replaced the fixtures and finishes in the kitchen and bathrooms, and on the floors and walls throughout, and immediately the space felt like new. The open floor plan allows for the various departments to integrate seamlessly and the breakout rooms are designed to dial in and inspire creativity and ignite innovation. The interior is fun, casual, simplistic, and function, and is a realistic design for a startup focused on sustainability and success.


For more photos, check out the Getaround portfolio page here.

Ms. Jacqueline P.

Founder, Interior Designer, and Blogger

Recently featured in Design Milk, Luxe Interior and Design, Business Insider, and 7×7, Jacqueline Palmer is a young, multi-creative entrepreneur redefining design and style. Combining an interior design service and a lifestyle brand, she is captivating audiences around the world, and intriguing the evolving industry. Jacqueline began her artistic career in Santa Cruz, California as a painter, photographer, dancer, singer, and model, and moved to San Francisco to pursue a profession in design at the Academy of Art University. During her studies, she styled brand visuals for Williams-Sonoma Inc. while designing at an interiors firm and nannying, working three part-time jobs while enrolled in full-time courses. She also spent a summer abroad in Italy studying art history and architecture where she found a passion for European aesthetic. Upon graduating with a BFA in Interior Architecture and Design, she joined Kendall Wilkinson Design creating high-end custom homes and furniture for private clients. Exhausted of exclusively designing interiors at a traditional firm, Jacqueline launched A Design Lifestyle, to showcase her range of creative abilities and explore multiple design outlets. Her contemporary-eclectic design style can be seen in Bay Area and New York City homes and offices of tech and finance executives. Aside from her growing interior design business, Jacqueline also works in styling, fashion, production, events, travel, and tech. She has also been featured as a host for a home decor video series. In her spare time, Jacqueline volunteers for non-profits in San Francisco and Tanzania

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