The Stunning Set Designs from New York Fashion Week SS17

It’s no secret that the set designs of fashion shows created to connect the environment to the clothing have become an essential part of a memorable presentation. All good designers, in any field, know that the presentation is half of the work and this year’s Spring/ Summer 2017 fashion show sets, were no exception of excellence compared to past years. From Alice and Olivia’s 18th-century fantasy tarot card inspired decor, to Tommy Hilfiger’s “Tommy’s Pier” fully equipped with a ferris wheel, burger stand, vinyl record store, and a boxing ring, it’s clear that designers are going all out, creating an entire experience for their audience. Cynthia Rowley showcased her collection in a glowing minimalist white box, while Hugo Boss strutted his collection down a long runway lined with large, colorful, illuminated discs. Most discussed was Kanye West, who exhibited his clothing among the grass and trees at Franklin D. Roosevelt Four Freedoms Park in the sweltering heat. Lastly, Marc Jacobs closed out the week with a sexy set reminiscent of a classic New York nightclub, with bright hanging light bulbs in a dark room made to look like light was falling like rain.

Set design in the fashion industry is taking merchandising to a whole new level. As an interior designer with a background in visual merchandising, who is perpetually inspired by fashion, I couldn’t be any more excited about this evolution and union of design fields. This girl’s got a new career goal!





Ulla Johnson


Creatures of the Wind


Tommy Hilfiger




Thom Browne




Cynthia Rowley


Carolina Herrera




Alice & Olivia


Jason Wu


Rosie Assoulin


Marc Jacobs


Ralph Lauren


Hugo Boss

Ms. Jacqueline P.

Founder, Interior Designer, and Blogger

Recently featured in Design Milk, Luxe Interior and Design, Business Insider, and 7×7, Jacqueline Palmer is a young, multi-creative entrepreneur redefining design and style. Combining an interior design service and a lifestyle brand, she is captivating audiences around the world, and intriguing the evolving industry. Jacqueline began her artistic career in Santa Cruz, California as a painter, photographer, dancer, singer, and model, and moved to San Francisco to pursue a profession in design at the Academy of Art University. During her studies, she styled brand visuals for Williams-Sonoma Inc. while designing at an interiors firm and nannying, working three part-time jobs while enrolled in full-time courses. She also spent a summer abroad in Italy studying art history and architecture where she found a passion for European aesthetic. Upon graduating with a BFA in Interior Architecture and Design, she joined Kendall Wilkinson Design creating high-end custom homes and furniture for private clients. Exhausted of exclusively designing interiors at a traditional firm, Jacqueline launched A Design Lifestyle, to showcase her range of creative abilities and explore multiple design outlets. Her contemporary-eclectic design style can be seen in Bay Area and New York City homes and offices of tech and finance executives. Aside from her growing interior design business, Jacqueline also works in styling, fashion, production, events, travel, and tech. She has also been featured as a host for a home decor video series. In her spare time, Jacqueline volunteers for non-profits in San Francisco and Tanzania

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