It’s no secret that the set designs of fashion shows created to connect the environment to the clothing have become an essential part of a memorable presentation. All good designers, in any field, know that the presentation is half of the work and this year’s Spring/ Summer 2017 fashion show sets, were no exception of excellence compared to past years. From Alice and Olivia’s 18th-century fantasy tarot card inspired decor, to Tommy Hilfiger’s “Tommy’s Pier” fully equipped with a ferris wheel, burger stand, vinyl record store, and a boxing ring, it’s clear that designers are going all out, creating an entire experience for their audience. Cynthia Rowley showcased her collection in a glowing minimalist white box, while Hugo Boss strutted his collection down a long runway lined with large, colorful, illuminated discs. Most discussed was Kanye West, who exhibited his clothing among the grass and trees at Franklin D. Roosevelt Four Freedoms Park in the sweltering heat. Lastly, Marc Jacobs closed out the week with a sexy set reminiscent of a classic New York nightclub, with bright hanging light bulbs in a dark room made to look like light was falling like rain.
Set design in the fashion industry is taking merchandising to a whole new level. As an interior designer with a background in visual merchandising, who is perpetually inspired by fashion, I couldn’t be any more excited about this evolution and union of design fields. This girl’s got a new career goal!
Creatures of the Wind
Alice & Olivia